Acute Content Rehab: Pillars
Enterprise content marketing is easier when broken down into the fundamental components—components I’ve observed working on content teams ranging from healthcare-native SaaS companies just starting out in content marketing to Fortune 500 companies with robust and established content presences.
Create stickier relationships with hospital and health system leaders across the entire customer life cycle…
Integrate your content marketing...
Integrate thought leadership, solution education, and success stories into a cohesive content conversation
Materialize your value prop and establish a content presence that fuels relationships with hospital and health system leaders
Create awareness and meet your market where they are...
Create awareness and meet your market where they are in an age of virtual events, challenging content effectiveness, and an industry that doesn’t play by the rules of the “attention economy” or traditional business media
Push key content directly to the hospital and health system leaders who make decisions around your brand and solutions
Launch effective sales collateral...
Launch the specialized sales collateral that your sales teams have been asking for
Enable your team to scale, smooth conversations, and move critical metrics
Tech Specializations
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General content creation
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Case studies
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White papers
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Social media
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Customer Marketing
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Blogs
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Newsletters
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Email campaigns
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Sales enablement content
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Market research & surveys (partnership with Eliciting Insights)
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Hospital ABM content
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Video scripts & Video case studies
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Repurposing event materials
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Healthcare tech executive ghostwriting & Thought leadership strategy
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Voice of the Customer (VoC) Initiatives
testimonials
Melissa Delabartolomea, Content Marketing Specialist
I can’t stress how much I appreciate your consummate professionalism and attention to detail. It’s so unbelievably refreshing to be able to work with a writer who’s good at what they do!
Thomas, Health plan CEO
I really like the article. Impactfully written. (Interview subject for publication piece)
Janis, Marketing Director
Perfect! …I really love the thought and professionalism of your articles. (Medical and dental quarterly newsletter articles)