Healthcare information technology and SaaS are a complex sell. Is your content carrying its weight?
With the HIT and healthcare SaaS sales cycle lasting months (to years) and involving a diverse mix of decision-makers and influencers, your content plays a key role in relationship-building and amplifying the work of your sales and marketing teams.
I built my career in the world of healthcare software and IT, watching the customer relationship process from sales, to implementation, to delivery and support. That’s how I learned just how many opportunities solution providers are missing — opportunities to build lasting, high-ROI connections with healthcare leaders through strategic marketing decisions.
Organizations like yours have the chance to step ahead of your competition and empower your marketing processes by creating a living network of case studies, FAQs, white papers, and supportive newsletters that keep your sales processes moving and your partners getting the most out of your products and services.
I would love to help you build that network.
I have over 12 years’ experience in B2B healthcare, including several years managing IT in a remote, HIPAA-compliant office. This is in addition to ongoing marketing work in healthcare tech topics, news, and challenges. I’ve helped forward-thinking healthcare tech vendors create engaging sales funnels, white papers, newsletters, and more on topics including…
- AI/RPA
- Business Intelligence
- Data governance and storage
- VAR and vendor concerns
- XaaS
- Telemedicine
- Population health
- Network health and maintenance
- B2B healthcare marketing solutions
Let’s set up a meeting today to get started on a healthcare tech content presence that increases your marketing and sales ROI and fosters relationships with healthcare leaders for years to come.
Public Work
Looking for something more relevant to your goals? Contact me and I’ll put together a list of customized samples for your consideration.
Artificial Intelligence Solutions Accelerate Hospital Productivity
4 signs your healthcare organization is due for a network upgrade
Geospatial Analysis: The Next Era of Population Health
Consumerization is going to force your healthcare data management strategy hand
Secure Telemedicine Services: Where are We Headed?
Is data management strategy coming to healthcare’s rescue?
Resources
No One’s Reading Your White Papers. Here’s What To Do About That.
B2B Healthcare Case Studies: How To Identify Your Superstar Client
A Surprisingly Engaging Model For Healthcare B2B: GE Reports