Healthcare decision makers are online…why aren’t you?
An effective online presence that highlights your revenue cycle offerings and drives healthcare business is right around the corner. My decade’s experience in RCM and tech will get you there.
Hospital CIOs are active online. HFMA has an impressive Internet presence. Smart revenue cycle management companies are taking initiative and moving along with them.
Call me at (530) 346-3244 or shoot an email over to growth@locutushealth.com to start discussing your revenue cycle goals.
Revenue Cycle Case Studies
Case studies are more trusted than other types of content in the B2B space (whitepapers included), and trust is essential to signing on new hospitals and care organizations.
Detail highly-specific successes around denials management, audit, ICD-10 transitions, EHR integration, and any product or service success you want to highlight. Take a different approach with an anti-case study and highlight the cost of not solving a problem all while relating the potential value you provide.
After a confidential interview about your sales process, organizational goals, and the specifics of the cases you’d like to present, I’ll create an engaging presentation for either single or multiple studies that leave your clients with a personal understanding of the revenue cycle benefits your organization brings to them. Sample work available.
All case study packages include the options of design, audio, and video versions.
Starting at $750/ per page
Explainer Videos
Video makes a huge difference in buyer decision-making (prospects who view explainer videos are 87% more likely to buy).
In the age of value-based care, you’re no longer selling to just CFOs and CIOs–you need buy-in and understanding across the entire project life-span at multiple levels in provider organizations. Explain your products, services, and results with the clarity needed to communicate with the users who matter most.
Starting at $2000 for 60 seconds
Revenue Cycle Newsletters/Periodicals
Clients stay because of “soft” benefits. Spell this out for them on a regular basis with a branded newsletter/periodical that highlights both the hard and soft values your RCM solutions bring them.
I’ve used a similar tactic in my years’ working with clients in RCM consulting and will work with you and your project managers in establishing a bulletin that includes insight from your organizational and project leadership, industry news tailored to client needs, tips and lessons on using your software and services, and that highlights of the beneficial changes you bring your hospitals and facilities.
- Keep clients satisfied with proof of your engagement
- Teach tips and advice on using your products and optimizing your services via ritten, audio or both, like this.
- Demonstrate your involvement with all levels of their organization
- Establish yourself as a trusted partner in navigating revenue cycle challenges
Starting at $1,000/month
Website Content
Your website should offer more than just team bios. It should be a tangible reflection of your expertise in healthcare revenue cycle and feature case studies, white papers, executive insight, industry news updates, and other materials that lead future clients to trust and understand your brand better, well before they decide to do business with you.
- Blog Post ($400-600…Audio available for an additional 20%)
- Industry News Summary ($150)
- Website page (about, history, team, etc.-$300)
- Newsletter article ($500)
- Discounts available for bulk/retainer packages
Revenue Cycle White Papers
Adding white papers to your web presence and sales process can yield multiple benefits, including
- Lead generation through stimulation of curiosity, credibility, and trust
- Demonstrating to clients that you already have expertise around the revenue cycle challenges they already face
- Establishing and enhancing brand image through advanced problem solving
- Educating clients on challenging areas before you do business with them
- Giving clients a preview of what it’s like to work with you (If they feel comfortable, they’re more likely to sign on.)
Starting at $500 per page
Content Planning
This is your best choice if you or someone in your organization is in charge of creating content and you need regular input to keep your online presence in line with your strategic goals. All coaching includes an initial meeting to discuss how your online content integrates with your strategic goals.
Give me a call at (530) 346-3244 or shoot an email over to growth@locutushealth.com to start discussing your potential in online content today.