An established revenue cycle patient self-service solution company had a small marketing team running a level 2 content program. They had deep internal knowledge but minimal material available to sales reps and little published content.
Goals
Marketing leadership was tasked with executing on a content marketing strategy that supported the launch of new services and that helped generate leads through content tied to an actionable editorial calendar and intentional content strategy.
Results
I turned customer round table recordings into thought leadership pieces, highlighting positive customer stories. I built out a sales slide deck that incorporated training language to standardize communication across all sales and marketing and unify the prospect and customer experience.
“Thanks! You did a great job on all of these blogs. That was some tough material to summarize and get into a short blog. Great work. Perfect thought leadership for us to share.”