Enterprise Healthcare Content Libraries: 3 Banks You Need in Your Content Strategy Today

It’s amazing how many business problems content can solve. Content marketing intersects with almost every aspect of your business strategy. So it’s not surprising that healthcare tech vendors come to me with a wide range of problems—including poor results from channel partnerships and a lack of referrals, sales people wasting time writing their own content, and writers causing issues pulling unapproved documents for source content. One upstream solution I encourage in these situations is building out content libraries. 

Content libraries are built to suit the individual  needs of each organization, but there are three general categories you should consider to address some of your most critical business problems. 

A Sales Content Library Built for Healthcare

This collection is made for sales teams. It includes case studies, emails, solution guides, product information, white papers, and battle cards, and can extend to video, webinars, and print materials. 

Benefits of a Healthcare Sales Content Library

• Improved sales enablement
• Minimized variability between marketing and sales content experiences
• Increased confidence of sales reps with the nuances of healthcare
• Easier sales rep development 

Learn more about how a hospital tech vendor leveraged their sales content library to improve business results and train their sales reps. View case study.

A Marketing Library That Fuels Unlimited Content

A marketing content library can be a collection of finished pieces, but it can be incredibly useful to also focus on core content. Core content is rich foundational content that can be atomized to create downstream pieces quickly and efficiently. 

Benefits of a Marketing Content Library

• Ensures consistent messaging in all published content
• Critical for applying GenAI in your content program (learn more about GenAI prereqs in enterprise healthcare content marketing here)
• Increases campaign and content marketing efficiency
• Supports easier and more efficient training and development of new writers and content team members
• Improves results of any agency you’re working with

A Business Development Library Smooths Relationships

This library is underutilized but incredibly powerful, especially if you drive a lot of business through channel partners and referrals. Don’t make people work to recommend you.

This library can include documents explaining your industry and market, current business goals, mission, incentives, ideal client profile (ICP), etc. 

Benefits of Biz Dev Content Library

• Enhanced effectiveness of biz def staff
• Improved memorability and stickiness with channel partners and potential referral sources
• More effective word of mouth marketing

If any of these sound like they could solve the challenges you’ve experienced in enterprise healthcare and you’d like some outside input on what it will take to build your library, grab a Diagnosis & Discovery call with me today.