Want to start with a test project?
I find it’s most effective to start with a short test project to gauge our alignment—something like a blog, a short white paper, or a straightforward case study. You can get that process by scheduling a call here.
Get extra life out of your blog content with video previews ($250), video summaries ($500 and up), and voice-over-ready versions to turn into podcast and audio content (project specific).
Includes Ideation Language and tone customized to brand Research when needed Copy creation Professional proofing *Based on 800-1,000 word average. Shorter and longer lengths available at adjusted rates.
Possibly the most trustworthy form of customer experience content, this report is based on multiple customers and offers a prospect insight into what they can expect from a relationship with you. A broader story than a case study (which some prospects might read as one-off chances) this paints a clearer picture of what someone who
Includes Ideation Identification of relevant topic and engaging angles Copy creation Recommendations of high-impact call outs/quotes Professional proofing **1-page = approx 500 words
Includes Purpose interview Client interview Case study copy creation Identification of high-impact quotes and call-outs 2 rounds of revisions Professional proofing *Design extra **1-page = approx 500 words
Creation of messaging deck, based on the Pardot model: brand promise, positioning statement, target audience(s)/pain points/aspirations, mission statement, tone of voice, elevator pitch, brand pillars, headline benefits, supporting examples.
Your website should inform, built trust, and ultimately generate leads. That won’t happen without deliberate, strategic content that clearly communicates your messaging.
New to healthcare or digital marketing and need some strategy support? I can create a detailed month-by-month strategy or simply provide experienced, objective input on your existing strategic efforts.
Taglines are simple, memorable elements of your messaging that quickly convey what you do.
Fortify your most valuable relationships and reduce churn with simple email campaigns, tip sheets, infographics, and customer showcases. Learn more.
Not getting the most out of your email lists? These packages will get your lead generation moving to drive automated ROI and support your sales teams.
Leverage LinkedIn’s position as the #1 professional social network and strong hospital presence to generate leads while building awareness of and engagement with your brand. Free assessment.
Having a hard time getting eyes on that white paper or case study? I’ll create and manage a sponsored InMail campaign to help you connect with the people whose problems you solve best.
You’ve got a lot on your plate. I’ll keep your LinkedIn running, productive, and funneling you the feedback you need to get more out of your digital marketing efforts. 1 ghostwritten thought leadership article 8 original awareness-building posts per month, scheduled and posted 12 thought leadership-building shares from trusted industry sources on pre-determined topics
B2B Leads are born on LinkedIn, but only if you’re active. This package will have you up and running in a week. Interview to establish social media goals and evaluate content and competition landscape Creation of “About Us” text Suggested header image (or upload of photo/graphic of your choice)5 initial posts *Life, Jobs, Showcases
I manage your newsletter on my system and handle everything above.
Includes previous packages with monthly delivery of reporting insights and advice on improving results.
Includes research and creation as well as setup and distribution on your system
Includes Ideation Identification of relevant topic and engaging angles Copy creation Recommendations of high-impact call outs/quotes Professional proofing **1-page = approx 500 words
Includes Purpose interview Client interview Case study copy creation Identification of high-impact quotes and call-outs 2 rounds of revisions Professional proofing *Design extra **1-page = approx 500 words
Short to long-form emails designed to: Encourage opens through engaging subject lines Promote engagement through easy readability Encourage action through strategic CTAs and formatting
If you’ve got a complex suite of products and services and are targeting multiple decision-makers, your content presence needs to be more robust. This package makes sure you’re telling your best stories and sharing great insights with the audiences who need it most. 2 White papers or 2 Case studies (4 pages each) 4
This package will keep your best stories and expertise in front of decision-makers and make sure they’re being circulated in front of the eyes that matter…a great complement to your direct marketing efforts. 1 White paper or Case study (4 pages) 2 Blogs Monthly social media post creation (10 posts) and management for LinkedIn
Ready to catch up with (and pass) your competition’s digital marketing efforts? This package gets your content created and flowing to the people who need it most. 2 White papers (4 pages) 2 Case Studies (4 pages) 6-months’ blog and e-book ideation Creation or refreshing your LinkedIn presence. (Includes 2 Showcase Pagesfor your selected products/services or target
Get extra life out of your blog content with video previews ($250), video summaries ($500 and up), and voice-over-ready versions to turn into podcast and audio content (project specific).
Includes Interview to determine topic, purpose, goals Ideation 2-3 theme options Story planning Interview Research Copy creation Graphic/layout suggestions to optimize impact Professional proofing *Design extra **1 infographic page = ~300 words