Using internal writers, agencies, offshore content creation, or GenAI can be a smart decision—but only if they have clear direction on how to translate your value prop and brand values into content creation.
If they don’t understand the nuances of the enterprise healthcare space, your leadership is burdened with reviewing and rewriting content—creating bottlenecks and stalling your content marketing results.
Solutions
These solutions help create guide rails and guidance for your content creation resources and relieve you of the burden of endless rewriting and reviews so you can move on to higher value tasks.
Custom Editorial Style Guides
I’ll turn your goals, brand requirements, and corporate personality into a document that outlines style, tone, and language fitting for this industry. Your healthcare audience will have a more consistent and trustworthy content experience while your content creators will have better clarity and direction in their work. Great for marketing leaders working with internal writers or agencies who might be unfamiliar with healthcare or the enterprise space.
Price: Starting at $2,000
Custom Workshops
I’ll host a workshop for your team to better familiarize them with the nuances of enterprise healthcare tech. Great for content teams or even sales professionals who struggle with confidence building relationships in this field.
Price: Contact below for an estimate
Custom Healthcare Playbooks
A profile of the landscape, buyers, media publications, and major players in your target healthcare market, built to align with your department and business goals.
Get your writers, sales teams, and agencies on the right track with playbooks outlining language, content styles, tone, and industry nuances.
Price: Contact below for an estimate