Healthcare Sales Content Library Kickoff

Content can hold the sales team back from results in healthcare tech…and your competitors know better. 

I’ve seen healthcare tech vendors lose deals to sales reps that are better supplied with relevant case studies, engaging white papers, informative videos, and educational blogs—content that launched them ahead in the healthcare buying group decision-making process.  

Your sales program might be lagging a bit behind its full potential maturity, but catching up is easier than you think. 

I work exclusively with healthcare tech vendors to create mature content programs that meet the needs of this nuanced space. I’ll work with you to:

• Identify the common questions, concerns, and challenges that your sales team addresses
• Translate these trends into a viable sales library
• Track results and iterate over time as partners

Your sales team shouldn’t waste precious time fishing and hunting for content—and they definitely shouldn’t be creating it themselves.

Set your most connected team members up for success with a sales content library that builds trust within your buying group and is informed by evidence-based listening in healthcare. 

An effective sales content library:

• Supports a cohesive content experience for your prospects while providing value through every piece of content
• Allows your sales reps to work their magic while keeping them on message
• Gets in front of the most common questions from enterprise healthcare buying group leaders
• Facilitates sales rep development 
• Accelerates your sales cycle and revenue goals

 

Explore the results of creating a sales content library used in email marketing campaigns and for rep training at a hospital financial decision support vendor in this case study.