Healthcare B2B Thought Leaders: athenahealth’s Jonathan Bush

I’m a sucker for anyone who even takes the time to make a Lord of the Rings analogy, and Jonathan Bush of athenahealth pulled me in.

He recently published this post on LinkedIn as a part of a larger series of CEOs and leaders recounting the best and most educational mistakes they ever made.

While the post isn’t specifically about the healthcare B2B space, it still serves as a signal to the healthcare business community…he talks of athena’s growth process–their 17-year path to their current position as a growing leader in cloud-based EHR services and care coordination, and an emerging master in navigating an increasingly complex regulatory and incentive environment.

The most important part of the article though, is his lesson, and how it translated into an increased focus on his core client base. He lets us know what kinds of clients use athenahealth’s services and reminds us of the company’s long-term dedication to them (along with the mistake that cemented their choice to serve only smaller physicians). This stands in contrast to many emerging companies’ lack of understanding of the importance of an image of stability in healthcare.

Even today, we are growing athenahealth into a new market using the same tactics that we survived and thrived on when mastering our service offering for small doctors’ offices.

So take 5 minutes and give the article a read. It’s a good example of how to use of of your many company stories to connect with readers and serve as part of a larger thought leadership strategy.

Megan Williams, Healthcare Content Strategist, MBA

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