Is your B2B healthcare IT content making your sales and CRM life easier? 

It should be.

You should be producing whitepapers, case studies, articles, and blogs just to have an online presence–they should be an integrated, and productive aspect of your over-arching business strategy. You should be creating thought-leadership, curating news your clients need, and distributing on platforms that relevant to our industry (i.e. not Pinterest).

If you’re not doing that already, please review our articles on health IT and content strategy. If you’d like to get started on creating a content strategy for your organization that yields results, contact us now.