In a world of virtual events, social media, and increasing content expectations, your presence as an executive starts with writing.
I help you create an thought leadership content strategy that aligns with your career goals, identifying white space and opportunities in thought leadership and cementing the topics and conversations you want to own — with the end goal of building a content presence that undergirds your presence as a leader and change-maker.
I’ve served as a voice for forward-thinking healthcare tech leaders at organizations including GE and HP as well as pure healthcare players in hospital revenue cycle, healthcare AI, and general healthcare administration.
My Process
I love the challenge of capturing someone’s unique tone and thought process to relate the new ideas and paradigms that help their readers explore fresh perspectives on their most pressing challenges.
Whether it’s blogs, a book, or ongoing content development, I adapt my process to your needs. All my work starts with interviews to best understand your desired goals and other thought leaders you admire. This is also when I take the opportunity to start to absorb the thought patterns, words, and phrases that define you and that will help you stand out in readers’ minds.
For longer-term engagements, we’ll work to develop your Executive Content Plan, topics and conversations you’d like to lead, identify potential partners, and establish your thought leadership content strategy. This includes social media, website content, and long-form content opportunities.
My Favorite Business Communicators
- Simon Sinek
- Brené Brown
- Seth Godin
- Malcolm Gladwell
- Jeffrey Pfeffer
- Brian Clark
- Ben Chestnut
- Joe Kiani
Ethics
I make sure that everything we create starts from a place of your competence and expertise. I leverage my deep experience across healthcare tech, healthcare admin, and public health to refine and flesh out your ideas and perspectives.
If you want to discuss your goals in working with a ghostwriter or review samples, shoot me an email at growth@locutushealth.com, or grab some time here and we’ll get started. Looking forward to learning more about you!