Healthcare Thought Leadership Launch
I’ve served as a voice for forward-thinking healthcare tech leaders at organizations including GE and HP as well as pure healthcare players in hospital revenue cycle, healthcare AI, and general healthcare administration.
One thing I’ve learned is that healthcare thought leadership is the key to a content presence that drives value and proves marketing’s status as a profit center.
Too many healthcare tech vendors have their most viable thought leadership siloed off in the heads of executives, stunted because of a lack of content production, or stalled by a lack of distribution.
This engagement will get you over those humps. I’ll work with you to:
- Uncover the intersection of your internal wisdom and the pain points of healthcare decision-makers and buying group leaders
- Outline your most effective methods of content production (with or without my support)
- Zero in on your highest-yield methods of distribution (sales, paid ads, LinkedIn, etc.)
- Apply the principles of Value-Based Content Marketing (VBCM) to achieve maturity in your program
Explore the thought leadership results from the application of the VBCM model at a hospital financial decision support vendor in this case study.