HIMSS is cancelled…Need help pivoting?

For the first time in over 50 years, HIMSS isn’t happening. All I lost was a hotel stay and a drive to Orlando, but I know you had a lot more on the line.

Still, even with all the planning that didn’t pan out, I think you’re looking at an opportunity — an opportunity to turn lemons into…I think that’s a picture of a Tom Collins, but you get where I’m going.

I’ve seen some brands pivoting last minute to webinars and jumping on the #virtualHIMSS20 tag, but I think there’s a lot more we can do (especially when it comes to rethinking your approach to conferences as a part of a more holistic content strategy).

If you need some help figuring out how to turn your soured HIMSS plans into something fresh and new, grab some time on my calendar. We can brainstorm how to repurpose your booth materials and rethink the face-to-face client meetings you had to reschedule.


Megan