How to Use My Services

Healthcare and hospital technology vendors of all sizes use my services in myriad ways—filling in results-killing gaps in early-stage content marketing programs.

These six categories are the most common ways marketing leaders leverage my services to meet marketing goals, drive sales, and prove marketing as a revenue center.

 

🔹A Fractional Chief Content Officer

🔹Enhancing Results of an Agency or Internal Writing Team

🔹Product Launches

🔹Launching a Content Program or Campaign

🔹Rehabbing a Content Program or Campaign

🔹Entering the Healthcare Market

For a short, no-pressure phone call to evaluate where I can best fit in your program, grab a slot on my calendar today.

1. A Fractional Chief Content Officer

Who this Works For

• • • Companies with no marketing department, where marketing is handled by executive leadership and sales

  
  

  • Overloaded CMOs, VPs and Directors of Marketing

Resources to Explore

• • • Case Study: Hospital Financial Decision Support SaaS Vendor Launches Content Presence to Address New Market Entrants and Slow Sales Results

  
  

  • Tech Recommendation: Skyword Accellerator360-A tool that leverages AI and a bank of freelancers to get your program punching above its weight class with much less investment than building an internal team.

Testimonial

We brought Megan in early in the evolution of our content marketing program, largely because she knew the language of hospitals and we didn’t have to translate. She got our email automation program up and running, was instrumental in improving our use of Salesforce, and helped us translate our deep internal knowledge and subject matter expertise into long-term, full funnel content execution.

Bill Blair, CEO, OiHealth

2. Maximizing and Improving Agency Results

Who this Works For

• • • Marketing leaders committed to an agency

  
  

  • • Tech vendors working with an underperforming agency

  
  

  • Marketing leaders who need someone to guide agency engagement with healthcare

Resources to Explore

• • • Blog: Four Green Flags Healthcare Marketing Leaders Should Require in a Healthcare Tech Marketing Agency

  
  

  • LocutusHealth Service Recommendation: Custom Playbooks & Industry Guides to keep agency resources in line with the nuances and culture of healthcare

Testimonial

• • You made this boring topic interesting! -VP Marketing – AI-enabled payment automation and check processing

3. Product Launches

Who this Works For

• • • Companies new to healthcare or who need to launch in healthcare who have minimal marketing resources

  
  

  • • Vendors who are entering a new segment the of healthcare market

  
  

  • Marketing leaders who have struggled to get their product in front of healthcare buying committees

Resources to Explore

• • Infographic: Where Hospital & Health System Decision Makers Spend Their Time: Top 10 Platforms

Testimonial

“OMG – I love these product descriptions!” -Head of Product Marketing and Go to Market Strategy

4. Launching a Content Program or Campaign

Who this Works For

• • • Vendors who feel “behind” on content or need to get ahead of a competitor

  
  

  • Marketing leaders who need flexible access to strategy and writing resources while evaluating content marketing ROI

Resources to Explore

• • • Case Study: Hospital Access Control Company Levels Up with Content Marketing Strategy and Creation Support

  
  

  • • Tool Recommendation: HubSpot Enterprise

  
  

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5. Rehabbing a Content Program or Campaign

Who this Works For

• • • Vendors who have invested in content but seen stunted performance

  
  

  • • Sales-driven organizations dealing with poor sales-marketing alignment or a lack of truly qualified leads

  
  

  • Vendors who have struggled to maintain consistent attention on content marketing because of a lack of reliable and knowledgeable content creation resources

Resources to Explore

• • Case Study: Hospital RCM Patient Self-Service Company Turns Event Materials into Effective Thought Leadership and Sales Collateral

6. Entering the Healthcare Market

Who it Works For

• • • Vendors established in other industries who are launching solutions in healthcare

  
  

  • Marketing leaders who need to build trust and a positive reputation in the healthcare market

Resources to Explore

• • On-Demand Workshop: Leveraging Market Research in Your Hospital Content Marketing Program

 

Wondering where to start? Where you’ll get the best results will depend heavily on where you fall on the HIT Content Marketing Maturity Model.

Grab some time for a quick phone call to discuss which option might be the best for your program.