Your content marketing copilot

in the nuanced world of B2B healthcare tech

Content Creation & Review

Consulting: Value-Based Content Marketing

Custom Playbooks, Style Guides & Workshops

I help you…

  • Hit big goals in enterprise healthcare tech with the help of content marketing

  • Support job security and counter marketing budget cuts by proving the value of content through an increasingly strategic approach

  • Liberate your leadership and team from the shackles of content creation and planning and free them up for higher-value tasks

  • Expand your program beyond reliance on word of mouth and step into a more intentional enterprise healthcare content marketing program

I support leaders of early-stage content marketing programs and small teams at B2B enterprise healthcare tech vendors.

As a content marketing consultant and content creator, I help you become the invaluable healthcare marketing professional who transforms the complex enterprise buying process through a Value-Based approach to hospital and healthcare content marketing—turning stalled content marketing strategy into high-yield and self-refining conversations with hospital and health system leaders.

Who I am: I’m a hospital tech native with high-level perspective into a wide range of content marketing programs that target hospitals & health systems. I have over 20 years’ experience in hospital SaaS, an MBA, and believe efficient, transparent content benefits vendors, hospitals, and the communities they serve.

I provide fully remote consulting, strategy, and content creation support for marketing leaders who are ready to break out of a cycle of stagnant results, hit big goals, and start on the path to mastering this exciting space. (Learn more)

Use Cases

Testimonials

Create stickier relationships with hospital and health system leaders across the entire customer life cycle…

Integrate your content marketing...

Integrate thought leadership, solution education, and success stories into a cohesive content conversation 

Materialize your value prop and establish a content presence that fuels relationships with hospital and health system leaders

Create awareness and meet your market where they are...

Create awareness and meet your market where they are in an age of virtual events, challenging content effectiveness, and an industry that doesn’t play by the rules of the “attention economy” or traditional business media

Push key content directly to the hospital and health system leaders who make  decisions around your brand and solutions

Launch effective sales collateral...

Launch the specialized sales collateral that your sales teams have been asking for

Enable your team to scale, smooth conversations, and move critical metrics

Value-Based Content Marketing Framework

Simplify your journey in enterprise healthcare content marketing by tackling one component at a time—components I’ve observed working on content teams ranging from healthcare-native SaaS companies just starting out in content marketing to Fortune 500 companies with robust and established content presences. This is the heart of Value-Based Content. Learn more…

Evidence-Based Listening

How you’re listening to your market, customers, and prospects, and translating your findings into actionable content guidance—this is the heart of high-ROI content and effective repurposing

Value-Based Content

A content strategy that aligns with your value chain and enhances the benefits your solutions offer your market

Platforms, Tech & Data Assessment

The technology and platforms you’re using to generate the data that keeps your content efficient and effective—this is where learning and progress in your content marketing maturity starts

Systems & Workflows

Your systems, processes, people, and data and how they work together to build and maintain value in your content practices

Provider Engagement

Meeting hospitals & health systems where they are through smart content distribution 

Sales Ignition

Foster marketing and sales alignment to prove the tangible value of your content and facilitate 360° learning

Learn more…

Explore your options with a free, no-commitment Diagnosis & Discovery sessionSchedule a Session

Tech Specializations

Enterprise HIT, SaaS, and Admin Tech
Hospital Revenue Cycle and Finance
AI & Telehealth
Hospital and Health System Cybersecurity & Regulations
Patient Engagement & the Patient Experience
Healthcare Professional Development & Education

"The best time to plant a tree was 20 years ago...
The second best time is now.”.

0%

of B2B organizations leverage content marketing.

0%

of B2B organizations outsource content creation.

#0

Case studies, best practice advice and how-to guides are the most effective types of B2B content.
Information
isn't communication.

Send me the How Hospitals Buy Tech newsletter

How Hospitals Buy Tech (Archives-LinkedIn)