Why Revenue Cycle Management Companies Should Be Online Today

Revenue cycle management understands missed opportunities better than anyone in healthcare, so why don’t we see more jumping into the world of online content?

It is a shame, since the world of B2B healthcare content is growing slowly, but in some amazing ways. Organizations like HIMSS and companies like GE are pushing the boundaries of quality and complexity of online content and are g beyond the traditional offerings of news and online trade journals. Revenue cycle companies who aren’t taking their online presences seriously are missing out on a few key benefits that other companies who target healthcare businesses already understand.

 

Differentiation

Most facilities looking into revenue cycle solutions won’t be able to tell what genuinely sets one revenue cycle company apart from another. Do they have experience with specific EHRs? Are they particularly strong in denials management? Do they work better with a particular hospital size?

A web presence that highlights key differentiators, strengths, and specialization can be a highly useful tool in the long B2B healthcare sales cycle.

Specialization should be featured prominently and echoed through all parts of your online presence (something not enough RCM companies currently do.) Of course, this requires understanding your differentiators and being able to articulate them clearly, but if you don’t, making the effort to create a cohesive online presence can be a strong motivator to finally do so.

 

Exhibition Of Problem Solving

Revenue cycle solutions are all about solving problems. Healthcare organizations need to know you have some sort of experience solving their particular issues before they invest the time and money in bringing you on as a vendor.

Testimonials are an essential component of a company’s online presence, but RCM companies should be demonstrating their problem-solving capabilities in sophisticated, in-depth ways, and that means case studies.

Case studies give readers a preview of what it’s like to be your customer and walk them through the experience you provide as a revenue cycle vendor. You also have the option of an anti-case study which explains the risks an organization takes by not addressing their problem through working with you.

 

Generating Leads

Of course, hospitals aren’t going to be beating down your door just because you publish a few blog posts on keeping revenue steady through an ICD-10 implementation.  But you can stay top of mind with decision-makers and the internal teams you’ll be working with across the life of a client relationship by establishing a library of content that hospital personnel find useful, engaging, and informative.

The best part is that the flow of communication can extend beyond lead generation and to implementation and maintenance to keep hospital contacts and staff aware of what you’re doing as well as help fortify a positive relationship as competition in the revenue cycle space ramps up. 

 

Getting Started

Launching an online presence doesn’t have to be complicated. It can be done with a few case studies or with your leadership publishing opinions on healthcare news on LinkedIn and your company blog. Don’t continue to put off a productive and innovative presence in revenue cycle management online — you’re likely costing yourself millions by not starting now.